SMS messaging : when integrated into your web based application or web site, provides you with remote power and information and allows you to communicate with your customers or staff wherever they are. Attitude can assist you with sourcing an SMS gateway provider and integrating SMS into your web based application or web site. SMS Messaging System or Mobile Marketing is all about communicating effectively. With times changing it has expanded its reach to different spheres like:

• Complaint management: The best medium of complaint submission in times to come will be SMS. Via SMS customers can submit their queries and complaints thus, incurring a fast and good response.

• For greetings or bulk messaging: SMS messaging system allows you send bulk messages to a group of people without typing the same message every time. Today,

Short Messaging System is very effective medium of communicating. It’s like sending greetings of New Year to more than 80-90 people so that you don’t miss out anyone. Moreover, the cost of bulk messaging cuts the cost of single messages.

• Product information: With reach of SMS expanding widely companies have all geared up communicating with the customer effectively by advertising via SMS. The service providers generally tend to send most of the details of the product and attractive offers for increasing response to the product using SMS.

• Feedback of customers: SMS is fast becoming the medium of getting "customer feedback". It’s all about because it’s short and effective in reach. SMS facility is being widely used today for getting customer’s feedback. For example: if a competition is being held then the most acceptable manner of involving audience in the function is by gathering votes for contestants through SMS.

• Effective communication: SMS is the best medium when you don’t want to talk but still want to communicate. The idea is of effective communication as words display the true emotions of heart. What we cannot speak its always better to express in writing!!!

Ultimately integration of SMS messaging gives you and your customer’s power and information where and when it is needed.